Amorepacific to expand reach in Southeast Asia with Shopee deal

Amorepacific APAC Regional Headquarters head Mr Michael Youngsoo Kim and Shopee ceo Mr Chris Feng signing the MOU at Shopee’s Regional Headquarters in Singapore

Korea-based Amorepacific has signed a Memorandum of Understanding (MOU) with Southeast Asian e-commerce player Shopee to expand its reach on the platform and in the region.

The deal will see Amorepacific launch its current portfolio of brands on Shopee to...