Givaudan partners with Alibaba wholesale site to launch business-to-business store

From left to right: Jing Zhu, Marketing Manager 1688 Super Key Accounts; Ali Tahseen, China Country Manager, Givaudan; Yi Zhen, 1688 Raw Materials Industry Operational Director; Yaling Li, Head of Fragrances China and Korea, Givaudan; Wei Tang, Deputy General Manager, Beijing Zoteq and Fengchun Zhang, Sales Director of South China, Guangzhou Ownsnow

Swiss flavor and fragrance company Givaudan has partnered with Alibaba’s wholesale website 1688.com to open a flagship business-to-business (B2B) store in a bid to strengthen its e-commerce offering in the country.

The B2B partnership is a first for Givaudan in...

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