L’Oréal generates $15.6m in sales on Alibaba for 11.11

The 13th annual 11.11 shopping festival is well under way, with L’Oréal reaching Rmb100m ($15.6m) in sales between midnight on November 1 and 00:45 on November 11 on Alibaba, the Chinese group reported.

L’Oréal was one of the...