Shiseido launches men’s skincare brand Sidekick

Japanese group Shiseido is to launch a new premium skincare brand aimed at Asian Gen Z men.

Called Sidekick, the brand launched today in Japan at the SHISEIDO Beauty Square store in Tokyo. The brand will launch in China on...

Read the full article now!
Subscribe
b966f4a1f8633119d3eac2f4df0fbdbbHHHHHHHHHHHHHHHH