L’Oréal to highlight metaverse initiatives at Viva Tech

Lancôme's Skin Screen (copyright: L'Oréal)

L’Oréal will highlight a string of brands’ initiatives in the metaverse, in addition to beauty innovations for the home, in-store and salons at tech trade show Viva Tech, taking place this week from June 15 to 18 in Paris.

The...

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