Aerin Lauder named Style & Design Director of Re-Nutriv

The Estée Lauder brand has named Aerin Lauder Style & Design Director of its luxury franchise Re-Nutriv.

Aerin Lauder was most recently Style and Image Director of the Estée Lauder brand. She is also Founder and Creative Director of lifestyle and beauty brand, AERIN. Aerin Lauder is the granddaughter of company founder Estée Lauder.

The company says that Lauder will inform the look of the ReNutriv franchise and oversee its expression across advertising, marketing, events, collaborations and package design.

Her role will also include product collaborations and packaging concepts, such as the recent collaboration with Gracie Studio, an artisanal wallpaper brand.