Alibaba sees $74.10bn in GMV for 11.11

China’s Alibaba generated a record Rmb498.2bn ($74.10bn) during the 11.11 shopping festival, almost double the Rmb268.4bn ($38.4bn) in GMV it racked up at last year’s event.

This year the event was extended and ran from November 1 to November 11...

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