Amorepacific to close North American innisfree stores, says report

Innisfree opened its first flagship store in the US in 2017

South Korean beauty company Amorepacific is to close all its stores for skincare brand innisfree in North America, according to a report by The Korea Times.

The company closed 10 innisfree stores in the US in February and, in Canada, it has already shut two locations. Two more Canadian shops closed over the weekend, says the report. Amorepacific will continue to retail the brand in the region through LVMH-owned beauty retailer Sephora.

Innisfree opened its first flagship store in the US in 2017.

The brand’s sales fell 17.2% year-over-year to KRW89bn ($79.89m) in the first quarter of 2021. Amorepacific says it will focus on the brand’s online presence while restructuring its brick-and-mortar footprint.

The move is part of Amorepacific’s full-year priorities which includes digital transformation. The company says it will work more closely with Korean and international digital platforms to enhance its online presence.