August 5, 2020
South Korea-based Amorepacific Group has launched its namesake brand Amorepacific and its Mamonde brand on Amazon’s Premium Beauty online store in the US. The full US assortment from both brands is currently available on Amazon.
The company says the move is part of its strategy to drive growth online, especially as more consumers in the US look the convenience of e-commerce. The decision to sell on Amazon will also broaden the availability of the brands in the US.