Amouage launches on Tmall Global

Amouage Expands to China

Oman-based fragrance brand Amouage has launched on China’s Tmall Global platform. The move is part of the brand’s strategy to expand distribution in China, and follows its recent partnership with Hong Kong-based S’Young International Trading Company Limited.

“Following the consolidation of creation and manufacturing operations at our flagship facility in Muscat in 2020, and the recent opening of our sales hub in Dubai and subsidiary in the US, the decision to expand Amouage’s presence into China is the next logical step in our international growth strategy,” comments Marco Parsiegla, CEO of Amouage.

The brand says that its Amouage Epic Woman scent is consistently ranked among the top-three niche fragrances on NOSETIME, one of China’s online fragrance guide platforms.

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