Marrying quality, functionality and sustainability, Baralan’s new DEA series is the first airless system where the product is directly in contact with the glass
Baralan, a consolidated player in primary packaging for the cosmetics and beauty industries, has introduced DEA – which stands for Developing the Evolution of Airless – a new series of products composed of glass airless containers designed for several applications. Unlike other airless systems, DEA has no internal plastic container, making it the first airless system in which the filled product is directly in contact with its glass container.
The DEA series is positioned as a sustainable solution as it uses fewer components and significantly reduces the number of overall materials, resulting in a lighter and more functional packaging. In addition, its airless feature helps preserve the integrity of the product ingredients; glass is also known to be more compatible with formulas. The series features high-quality glass for its aesthetic appeal and is suitable for different uses.
The DEA series is available in two versions: classic and premium, both of which allow for the possibility of single-use or refillable solutions of the glass container. The refillable version allows for convenient replacement of the glass container to promote the re-usability of components. The ability to also quickly and practically separate components provides new opportunities to improve product lifecycle, thereby embracing sustainability and eco-consciousness in packaging.
DEA is available in three nominal capacities: 15ml, 30ml and 50ml. Its standard GPI 18/400 neck finish, combined with the airless system, is compatible with a vast range of pumps. This allows for increased modularity for different sets, as well as high levels of product personalization. In each version, the transparent glass allows for the filled product’s color to remain visible. However, customization options are also available through various decoration techniques.
The DEA series has been developed through an innovative manufacturing process, significantly reducing energy consumption for a more sustainable approach. Another feature of this new solution is the ability to eliminate lubricant use, which is due to the unprecedented smoothness of the piston inside the glass container.
According to Baralan, this new solution opens the path to new product line opportunities that provide an evolution of primary packaging in glass – and airless packaging in general – to drive and shape the future of beauty.