Bath & Body Works announces leadership changes

Bath & Body Works president Julie Rosen and chief human resources officer Deon Riley

L Brands’ Bath & Body Works has made a string of executive changes. Julie Rosen has been named Bath & Body Works president, while Deon Riley will join the business as chief human resources officer at the end of the month. Rosen and Riley will report directly to L Brands and Bath & Body Works ceo Andrew Meslow.

Rosen previously worked at retail group Ascena as fashion brand Ann Taylor and Loft president. Riley was previously human resources, culture, diversity & inclusion group senior vice president at US retailer Ross Stores.

The company also promoted Chris Cramer to chief operating officer. Cramer has worked at Bath & Body Works for 15 years in various positions, including chief financial officer. The brand says Cramer has been key to Bath & Body Works’ online growth over the past three years, taking the business from $450m in sales to more than $1bn.

Additionally, the brand has also announced the following appointments:

  • Danielle Demko has been promoted to executive vice president and general manager of Bath & Body Works’ direct channel
  • George Arenschield has been promoted to merchandise, planning and allocation executive vice president
  • Ron Ford has been named executive vice president and head of stores and sales

Bath & Body Works’ sales rose 54.9% year-over-year in the third quarter. Its store sales rose 37.9% while its online sales increased 132.1% compared to the same period the year prior.

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