Beautyworld Dubai is gearing up for an impressive edition of the trade show this October to mark its 30th anniversary.
The show, which will take place from October 6-8 in Dubai, will feature a string of prominent beauty personalities and expanded areas for key categories, such as fragrance.
Also coinciding with the event’s 30th anniversary edition, is the show’s rebranding. The show, previously called Beautyworld Middle East, now has a new name, Beautyworld Dubai, a move that is meant to anchor its position in the city, which organizers, Messe Frankfurt Middle East say has become a global meeting point for the industry.
“Dubai is no longer somewhere brands come to sell. It is where brands are being built, and where a house founded here can reach a consumer anywhere in the world. The name now says what the market already knows.”
Ravi Ramchandani, Show Director Beautyworld Dubai
The change also mirrors Dubai’s own evolution. “The rebrand to Beautyworld Dubai represents a proud evolution of our legacy, not a departure from it,” says Ravi Ramchandani, Show Director at Beautyworld Dubai. “For 30 years we have been this industry’s gathering place. What has changed is the direction of travel. Dubai is no longer somewhere brands come to sell. It is where brands are being built, and where a house founded here can reach a consumer anywhere in the world. The name now says what the market already knows.”
This can be seen on the show floor. Beautyworld’s 2025 edition welcomed visitors from 178 countries, with international attendance increasing 31% year-on-year. Organizers say that buyers are no longer traveling to Dubai only to sell into the Gulf; they are increasingly coming to discover what the Gulf is creating and take those brands into new markets.
“Beautyworld Dubai 2026 marks a new chapter for the show, building on its position as a global beauty hub for the industry. Our ambition is to deliver the world’s most internationally diverse professional beauty platform, bringing together the people, ideas and opportunities that will influence where the industry goes next,” explains Teresa Heitor, Portfolio Director of Consumer Goods at Messe Frankfurt Middle East.
Fragrance expansion
The 30th edition spans the full beauty supply chain, from cosmetics, skincare, hair, nails and personal care, to beauty tech, luxury packaging and dedicated discovery zones for indie brands and start-ups.
A key feature this year is the new hall for fragrance at Za’abeel Hall covering 19,000m2 and taking the number of exhibitors for the category to 220.
Headline exhibitors French Avenue, Riiffs, Afnan Perfumes, Kuwait’s Gissah and Al Majed for Oud of Saudi Arabia join Lattafa Perfumes and Armaf, alongside leading fragrance houses Givaudan, dsm-firmenich, Symrise, Takasago, CPL Aromas and MANE. UK-based beauty brand Lush Fresh Handmade Cosmetics will debut its new fragrance range at the show.
“Beautyworld Dubai brings finished brands, ingredient suppliers and creative houses together at unmatched scale, strengthening its position as the world’s leading trade platform for fragrance,” the organizers say.
Also in fragrance, the show’s Next in Fragrance conference program returns this year. The 2026 program spans ingredients, niche culture, AI, travel retail and the business of scent.
Creative Director and Co-founder of fragrance brand Matiere Premiere and senior perfumer at Takasago, Aurélien Guichard will headline the program on Day 1. Other speakers include Miche Whitehouse, Head of Brand & Digital at Lush Fresh Handmade Cosmetics; Remi Le Druillenec, CEO and Co-Founder of Heroine; Karen Marin of Essencional; Haydn Williams, journalist and host of You Smell Great! What Is It?; and Virginie Gervason Founder of fragrance trade communications agency Resperfuma.
Natural Notes
Natural Notes also returns for its second edition. The showcase for natural perfume ingredients sourced from farmers around the world and spotlighting sustainability, authenticity and innovation in the world of natural perfumery is created with Resperfuma. Participants include Bulgarian rose producer Alta Oils, Italian citrus house Capua, India’s Jasmine CE for vetiver and floral extracts, Indonesian patchouli producer PT Van Aroma and Singapore’s FP Aromatics for sandalwood, with a focus on traceability and the real cost of responsible sourcing at origin.
“A platform this size carries a responsibility to the whole chain, not just the part that sells,” says Beautyworld Dubai’s Ramchandani. “The growers and distillers are where perfumery actually begins, and they should be in the room.”
Beauty’s artists
This year’s event will feature two of the beauty industry’s in-vogue make-up artists: Mary Phillips, Founder of the m.ph brand, and celebrity make-up artist Patrick Ta.
Phillips, who is behind some of Hollywood’s most recognizable beauty looks, will headline the show’s The Makeup Studio stage, followed by a keynote on the Next in Beauty stage. She has built a global following for her skin-first approach and signature “underpainting” technique, which has generated more than 60 million mentions on TikTok.
She will be joined by Patrick Ta, the celebrity make-up artist behind red-carpet looks for Ariana Grande, Gigi and Bella Hadid and the Kardashians, and Founder of Patrick Ta Beauty. Ta will headline Day 3 of the show with a masterclass at Beautyworld Dubai’s Makeup Studio stage.
Meanwhile, at On beautyLIVE, the show’s stage dedicated to hair professionals, celebrity hair artist Dimitris Giannetos will headline with a two-hour masterclass on Day 1. Giannetos has created red-carpet looks for Gigi Hadid, Amal Clooney and Camila Cabello, and brings more than a decade of experience working backstage across fashion weeks in New York, Milan and Paris.
He will be joined by Josh Lamonaca, British Men’s Hairdresser of the Year 2025/2026 and Co-Founder and Head of Education at MENSPIRE.