The Beautyworld Middle East show kicked off today in Dubai. The show will run until October 29.
Show organizers Messe Frankfurt say that this edition will be the biggest yet, with more than 2,000 exhibitors from over 68 countries and expectations of more than 75,000 visitors.
BW Confidential is on the ground to bring you the latest news and trends from the show.
Fragrance to the fore
Fragrance will again be a key focus this year. Some100 fragrance houses—a 10% increase from 2024—will exhibit at the show, including Givaudan, IFF, Symrise, Takasago, MANE, Robertet, and dsm-firmenich, as well as first-time participants like Fragranze Milano and Payan Bertrand.
In addition, fragrance professionals can access an expanded show floor, including the dedicated QUINTESSENCE area focused on niche perfumery. This year, the space will host 100 participating brands—a 50% increase compared to 2024. Notable brands exhibiting in this space include Xerjoff, Nobile 1942, Premier Peau and Bohoboco, among many others
This year’s Beautyworld Middle East show will also host two new important events devoted to better understanding the fragrance market: The NEXT in Fragrance Conference and Naural Notes.
Next in Fragrance brings together master perfumers, brand founders and trend forecasters for three days of dialogue and insights aimed at exploring the next chapter in fragrance, as well as live perfume labs and trend forecasting.
Fragrance expert Roja Dove will headline NEXT in Fragrance as keynote speaker. Dove’s keynote will delve into the artistry of scent creation, consumer psychology and luxury branding, and analyze global trends in niche perfumery.
Natural Notes is a showcase for natural perfume ingredients sourced from farmers all over the world and spotlighting sustainability, authenticity and innovation in the world of natural perfumery. Presented in collaboration with Resperfuma, the communication agency for the fragrance industry, and its founder, Virginie Gervason, Natural Notes brings together nine of the world’s leading producers of natural fragrance ingredients: Capua 1880; Nelixia; Jasmine; Enio Bonchev; Essentiel Oud; IRCOS; Jacarandas Madagascar; Van Aroma and Verger.
The show will also host the Beautyworld Middle East Awards recognizing innovation and excellence at a gala dinner on October 29. BW Confidential is exclusive media partner for the Awards. BW Confidential created the program for the evening and will also publish a special edition featuring the winners.
Awards will be presented in 17 categories in the areas of products, technologies, packaging and campaigns. There are also two dedicated categories – Niche Fragrance and Popular Fragrance of the Year – to reflect the Middle East’s growing global influence in perfumery.