Beiersdorf launches investment program to respond to industry changes

Beiersdorf says that the new strategy called C.A.R.E.+ (Courage, Aspiration, Responsibility and Empathy) is a response to what it calls the profound transformation of the industry

German group Beiersdorf is to embark on multi-year investment program with €70m to €80m devoted to digitalization, the opening of new markets and boosting its staff’s skills in 2019. The plan will involve the group’s Consumer business division (La Prairie,...

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