Beiersdorf names Grita Loebsack Nivea President

German group Beiersdorf has named Grita Loebsack President of skincare brand Nivea. She will also join Beiersdorf’s executive board, effective January 2022.

In the newly created position, Loebsack will be responsible for the global management of Nivea.

Loebsack previously worked at eyewear manufacturer EssilorLuxottica as Chief Marketing Officer of Essilor. She has also worked at L’Oréal and Unilever in various leadership positions and was CEO of Fashion and Leather Goods at Kering.