Brazil gets new niche perfumery store

Neeche is dedicated to niche perfumery

A new perfumery store dedicated to niche fragrances opened at the Iguatemi Shopping Mall in São Paulo, Brazil last week.

Called Neeche, the store is the brainchild of former Chanel and LVMH executive Evelyse Brito and Shinji Motoyama.

The 77m2...

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