This month sees the launch of BW Confidential’s new website. The new BWConfidential.com is intended to make your job easier by providing up-to-the-minute news in a highly readable and visual format. Every day, BW Confidential.com publishes the latest beauty news as it happens, meaning you stay on top of the industry.
In addition to news headlines, the site will highlight key trends, interviews, store openings and special reports. And of course, our website will archive all content from BW Confidential’s electronic publications, print magazines, Collector’s Guides and special editions, making BWConfidential.com the ultimate one-stop platform for news and analysis on the international beauty industry.
Also new are special features to bring out what is trending on the web (on beauty blogs, social networks and among influencers), and a strong interactive element with industry polls to find out what our readers think about issues impacting the market.
A key focus has been put on visuals, so readers can get a better idea of what a new store, product or pack really looks like. We will also regularly publish photo galleries, which tell our readers in images what went on at important industry events, trade shows and cocktail parties.
Importantly, BW Confidential’s new website has a responsive design, making it easily accessible and readable on desktops, mobile devices and smartphones.
This new website is just one part of BW Confidential’s wider digital strategy. More digital advances will be brought to our readers over the course of the next few months.
BW Confidential offers a complete information system for the international beauty industry in print and digital. Our offer includes up-to-the-minute news on our website, an electronic publication every two weeks, a print magazine four times a year and a special Collector’s Guide published once a year.