BW Confidential’s March-April 2024 Magazine out today

BW Confidential’s March-April 2024 Magazine is out now. The latest issue includes:

Interview: Unilever Prestige CEO Vasiliki Petrou

Fragrance creation insight: Fragrance trends in China, the Middle East & how scent players are reaching Gen Z

Digital: The potential & pitfalls of TikTok Shop for beauty

Market watch US: Growth drivers, challenges, distribution shifts & Amazon

Travel Retail Americas: Shopper behavior & growth prospects in the region