French beauty brand By Terry has launched virtual beauty consultations. The idea is to offer consumers personalized consultations from a distance amid the pandemic.
Consumers can reserve a free consultation with one of the brand’s professional make-up artists through the company’s website.
The twenty-minute sessions will address the consumer’s beauty concerns and end with a recommended set of products tailored to the client’s needs.
Consultations are available in both French and English. The platform is supported by reservation system Calendly and video conference application Zoom.