How fragrance houses are coping with COVID-19
BW Confidential analyzes how fragrance houses have sought to wrestle with the COVID-19 pandemic and asks them...
Beauty & Facebook & Instagram Shops
How Facebook’s push into e-commerce is set to impact beauty sales
A spotlight on online players
With the rise in e-commerce, pure-players look likely to take a greater share of the market.
Fragrance retailing strategies
What brick-and-mortar retailers have to do to better sell fragrance in-store
How to better sell fragrance online
E-commerce sales boomed during the lockdown, but selling fragrance online has never been easy.
Fragrance winners during Covid
BW Confidential highlights the fragrance winners and losers coming out of the COVID-19 crisis
Packaging players’ views on the COVID-19 impact
Four packaging executives share their outlook for beauty beyond COVID-19
COVID-19’s long-term impact on packaging players
BW Confidential analyzes the changes COVID-19 will usher in for the packaging industry for the long term
How fragrance has been hit by Covid
Fragrance was hit hard by COVID-19, and executives hope they will be able to recoup some lost sales
Travel retail stores post COVID-19
Social distancing, restrictions on touch and traffic flow are transforming the shape of the travel-retail stores post-COVID-19
Travel retail: Beauty brands & COVID-19
Beauty houses are reducing their operating expenses to weather the impact of the COVID-19
AS Watson’s Europe strategy
AS Watson ramped up its digital initiatives during the COVID-19 crisis and the efforts seem to be paying off
An analysis of Sephora’s Europe strategy
Sephora has introduced new services and beefed up its
An analysis of Douglas’ strategy
How Douglas’ online strategy has helped it absorb some of the losses of the COVID-19 pandemic
Fragrance creation: The market so far in 2020
BW Confidential analyzes how fragrance houses have sought to wrestle with the COVID-19 pandemic and asks them...
How Covid is influencing packaging formats
The shifting beauty landscape in the face of COVID-19 is forcing packaging manufacturers to
How packagers are dealing with the COVID-19 crisis
How COVID-19 has affected packaging companies and what they are doing to offset the impact
Chinese travelers post COVID-19
Skincare, hygiene and wellness and star products will be key for Chinese domestic duty-free
Up-and-coming brands September 2020
Six brands with a new approach to products, consumers and the market
How Sephora & Ulta Beauty are faring in the US
How Sephora and Ulta beauty are faring in the US coming out of COVID-19
The state of department stores in the US
How the US’ struggling department stores will emerge from the severe blow dealt by the COVID-19 crisis
Strategies for TikTok
An analysis of the future of TikTok and how brands can better use the platform
Fragrance house guide 2020
A review of the strategies of the market’s main fragrance creation houses
An analysis of M&A among fragrance houses
There has been a rash of M&A among fragrance suppliers in the past year, as key players look to add new technologies and boost market share
Zoom in on: Brands & selling online
How brands will look to boost their direct-to-consumer business Brick-and-mortar stores may be re-opening, but brands will...
The future of clean retail for skincare
How retailers are looking to merchandise and sell clean beauty products As demand for clean beauty intensifies,...
What’s next for connected skincare?
Connected skincare is seen as a way of gaining more data on consumers and offering a more...
The latest skincare trends
BW Confidential uncovers the biggest trends to come in skincare Waterless products Concerns over water shortages and...
Skincare’s brand landscape
An analysis of how the brand landscape for skincare is changing New brands and product categories are...