An analysis of the latest make-up trends
BW Confidential analyzes upcoming trends in color cosmetics Power to the palettes Driven by the contouring...March 4, 2016
An analysis of make-up retailing
NYX’s new standalone stores include a host of digital features designed to create a self-learning environment and...March 4, 2016
How make-up brands could improve their social media strategies
How make-up brands could improve their social media strategies While older platforms like YouTube and Facebook...March 3, 2016
An analysis of the make-up market
Long-lasting formulas, like DiorSkin Forever and products catering to a flawless look, such as Make Up For...March 3, 2016
An analysis of Argentina’s beauty market
After years of tough market conditions, political change may herald an improvement for Argentina’s beauty industry ...March 1, 2016
An analysis of beauty & technology
Technology is adding a new dimension to beauty routines. Pictured (left to right) are Feeligold’s i-Feel Beauty,...February 16, 2016
An analysis of Canada’s prestige beauty market
Small brands are driving sales in Canada’s prestige beauty sector, while new retail entrants and the success...January 29, 2016
An analysis of Italy’s prestige beauty market
Prestige beauty retailers are facing strong competition from drugstores and standalone stores in Italy. However, prestige sales...January 18, 2016
An analysis of M&A activity in beauty in 2015
The year 2015 was a busy one for mergers and acquisitions, with a slew of deals set...January 5, 2016
An analysis of the top-10 beauty trends for 2016 and beyond
BW Confidential highlights 10 trends expected to dominate the industry in 2016 and beyond. Many products arriving...December 14, 2015
An analysis of the continued popularity of Korean brands
Domestic brands dominate the beauty market in South Korea An analysis of the continued popularity of Korean...December 1, 2015
An analysis of budget beauty brands
While budget cosmetics account for a small percentage of the cosmetics category as a whole, it is...November 18, 2015
Spotlight on the main fragrance packaging companies
An overview of some of the leading packaging companies that serve the fragrance market SGD Main...November 10, 2015
An analysis of US department stores
US department stores have slowly been losing market share to specialty stores An analysis of how...November 4, 2015
Spotlight on the main fragrance creation houses
A review of the market’s main fragrance creation houses Givaudan Total sales 2014: CHF4.4bn ($4.67bn), +3.7%...November 2, 2015
An analysis of consumer preferences in fragrance retail
What consumers would like to see from fragrance retailers What would consumers like to see in...October 30, 2015
A roundup of the main niche fragrance brands
An overview of some of the market’s main fragrance niche brands and their strategies Amouage Launch...October 30, 2015
Spotlight on the fragrance market’s top players
An update on the performance of the market’s leading fragrance players L’Oréal Main fragrance brands: Lancôme,...October 30, 2015
An analysis of fragrance packaging
How innovation in packaging could give a boost to the fragrance market There is no doubt...October 30, 2015
An analysis of fragrance creation houses
The role of fragrance houses has been transformed in recent years and more change is set to...October 30, 2015
An analysis of consumer attitudes to fragrance
How the fragrance industry needs to stay on top of rapidly evolving consumer behavior The consumer’s...October 30, 2015
An analysis of the fragrance market in the US
There are many positives when it comes to the prestige fragrance market in the US. Will the...October 30, 2015
An analysis of the fragrance market in Western Europe
The fragrance market in Europe got off to a better start in 2015 than in previous years....October 29, 2015
An analysis of the fragrance market in Vietnam
Prestige is a big part of Vietnam’s fragrance market, but the category has its fair share of...October 23, 2015
An analysis of the fragrance market in Indonesia
There is much room for growth in the fragrance market in Indonesia, although a slowing economy is...October 23, 2015
An analysis of the fragrance market in The Middle East
The Middle East may be one of the strongest fragrance markets, but the region’s current challenges are...October 23, 2015
An analysis of India’s fragrance market
India’s fragrance market is seeing good growth. BW Confidential analyzes how the market is set to evolve...October 23, 2015
An analysis of the fragrance market in China
The jury is still out on how the fragrance market will develop in China. BW Confidential investigates...October 23, 2015
An analysis of the fragrance market in Brazil
Fragrance continues to be a strong category in Brazil, despite the country’s economic problems Despite a...October 23, 2015
An analysis of fragrance brands and communication
An analysis of how advertising and communication strategies are changing for fragrance brands The fragrance industry...October 23, 2015