Analysis

Category management in prestige

Will the prestige industry focus more on shopper habits and move closer to category management?    ...
December 2, 2009

Social networking strategies

BW Confidential examines how beauty brands can approach social networking and how the media will evolve  ...
November 17, 2009

P&G: building beauty

BW Confidential analyzes the recent changes in Procter & Gamble’s beauty strategy   Earlier this year and...
October 17, 2009

Beyond Beauty Paris review 2009

The Paris-based trade show beats expectations for its 2009 edition   Trade show Beyond Beauty’s new format...
September 23, 2009
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