Social networking strategies
BW Confidential examines how beauty brands can approach social networking and how the media will evolve ...November 17, 2009
Sampling analysis: trial and error
Brands are missing an opportunity when it comes to sampling. BW Confidential asks the experts how the...November 3, 2009
P&G: building beauty
BW Confidential analyzes the recent changes in Procter & Gamble’s beauty strategy Earlier this year and...October 17, 2009
The travel-retail market in 2008 in figures
Despite the credit crunch and the high fuel prices seen in the first part of 2008, the...October 7, 2009
Travel retail in the recession: doing more with less
Getting passengers to buy in this environment needs a dose of creativity combined with some back-to-basics retail...October 7, 2009
Fragrance category insight 2009
The fragrance category may be suffering, but there is still a lot of room to do better...October 7, 2009
A Inside the latest issue home page DATE
INSIDE BW CONFIDENTIAL’S LATEST ELECTRONIC ISSUE N°142 JAN 5-18 2017September 29, 2009
Beyond Beauty Paris review 2009
The Paris-based trade show beats expectations for its 2009 edition Trade show Beyond Beauty’s new format...September 23, 2009
Boosting in-store traffic in a recession
BW Confidential asks two retailers and two retail consultants how to get consumers into stores in a...September 23, 2009
The recession, what’s next for beauty?
How the recession is changing the industry? “Business will never be the same again,” is how LVMH...August 26, 2009