How loyalty programs are evolving
BW confidential analyzes how retailer loyalty programs have evolved
Views on how to better sell beauty
BW Confidential asks five industry executives how retailers could
Analyzing assortment shifts in beauty
An analysis of how retailers are changing their beauty assortments
Creative store concepts to inspire beauty
BW Confidential explores original store concepts both inside and outside beauty
Will there be a social-media backlash?
BW Confidential investigates whether some of the toxicity associated with social media
How beauty players are using Roblox
How beauty brands are exploiting gaming platform Roblox
How AI can make beauty more sustainable
To what extent will Artificial Intelligence help beauty’s waste problem and make the industry more sustainable? When...
Pricing trends in travel retail
How are consumers, brands and retailers reacting to pricing t
Industry viewpoint: Selling niche fragrance
Five industry executives give their views on how to
Travel retail: Industry viewpoint on better merchandising beauty in the channel
Three travel retailers debate how beauty could be better
Four packaging executives on the market’s key issues
Four executives share their views on the biggest topics that will shape the
Niche fragrance & its impact on the market
The potential of the niche fragrance segment
Beauty trend snapshot
A look at some of the key trends hitting the market Fragrance launches trend down Despite the...
The state of beauty in the UK
Brexit, inflation and changes in retail have made the UK beauty market difficult to navigate The ongoing...
Future trends for packaging
BW Confidential highlights the key trends making their mark on beauty packaging Upcycling moves Upcycling is making...
The state of beauty in Italy
Italy’s beauty market has seen strong growth, along with a rise in indie brands, especially in make-up...
The state of beauty in Germany
There are signs that beauty consumption in Germany will slow further this year Although high inflation is...
The shape of beauty in travel retail
An analysis of how in-store beauty boundaries are moving
The state of beauty in Spain
Spain has seen good growth, although domestic demand shows signs of beginning to slow With industry body...
Chinese fragrance brands to watch
In a guest column for BW Confidential, Dao Nguyen, Founder of Essenzia ByDao, a boutique marketing agency,...
How the fragrance industry can reach young consumers
How brands can better connect with younger consumers and get them to keep using more fragrance For...
The state of beauty in France
Price increases have driven up value sales in France, but unit sales have not kept up due...
An analysis of Brazil’s Natura &Co & Grupo Boticário
BW Confidential analyzes the strategies of Brazil’s two beauty heavyweights
How to drive e-commerce sales
A spotlight on how to maintain strong online sales when e-commerce growth has slowed During the pandemic...
The latest make-up trends
BW Confidential pinpoints upcoming trends in the color-cosmetics sector Mood driven While mood-boosting trends continue to see...
An analysis of beauty in Brazil
Brazil’s beauty market has seen good growth, but is not immune to
Packaging and pricing strategies
Packagers have been hit by spiraling prices of raw materials,
The state of the packaging market
BW Confidential dives deep into how the packaging sector is faring
Packagers’ outlook on the market
Four packaging executives weigh in on the outlook for the market
In-store tech tool trends in travel retail
Retail tech tools are gaining ground in travel-retail stores,