Tech bytes from Retail & Tech No 105
The latest tech news to inform and inspire Exploring Fornite. L’Oréal-owned Armani Beauty has launched an experience...October 4, 2022
Social media trends from Retail & Tech No 105
Currently trending in beauty Sheer foundation. On average there are 2.7k searches every month for sheer foundation...October 4, 2022
Social media buzz from Retail & Tech 105
BW Confidential checks out what is making a splash on social media: Leveraging micro-influencers A string of...October 4, 2022
Connecting with consumers through digital in travel retail
The importance of digital contact to the traveler’s journey is undisputed. But how can it be done better in travel retail and where does Web3 fit in?
October 1, 2022
An analysis of fragrance on social media
Social media has been a boon for fragrance, resulting in increased interest, and also sales in the category
October 1, 2022
The potential of crypto currency payments
BW Confidential investigates whether and how beauty brands and retailers should adopt crypto currency payments
October 1, 2022
Insights into NFTs & beauty
BW Confidential examines the uses of NFTs for beauty and how they will evolve
October 1, 2022
The potential of gaming in beauty
How beauty brands can better exploit the potential in gaming and use it as a bridge to the metaverse
October 1, 2022
Industry views on how digital & e-commerce will evolve in travel retail
BW Confidential speaks to four players about how e-commerce in travel retail can be improved
October 1, 2022
The state of e-commerce in travel retail
E-commerce threw the travel-retail industry a lifeline when Covid hit
October 1, 2022
The Shilla Duty Free partners with ELC for online consultations
Korea’s The Shilla Duty Free has partnered with the Estée Lauder Companies (ELC) to launch one-on-one, digital...September 30, 2022
Sephora Canada adds Afterpay to online shop
LVMH-owned beauty retailer Sephora has expanded its partnership with fintech company Afterpay to introduce ‘buy now, pay...September 30, 2022
TikTok accounts for 45% of social media-driven fragrance purchases, says NPD
Short-video app TikTok accounts for 45% of social media-driven fragrance purchases in the US, according to The...September 29, 2022
DFS partners with Tencent Smart Retail
LVMH-owned travel retailer DFS has partnered with Chinese internet and technology company Tencent Smart Retail. The partnership...September 28, 2022
Social-media buzz from Retail & Tech No 104
BW Confidential checks out what is making a splash on social media: At The Body Shop Natura...September 27, 2022
Social-media trends from Retail & Tech No 104
Currently trending in beauty Monolid eyeliner. There are 2.5k searches on average every month in the US for...September 27, 2022
Tech Bytes from Retail & Tech No 104
The latest tech news to inform and inspire Walmart Land. US retailer Walmart has launched two experiences on...September 27, 2022
Generating sales on TikTok
How brands can generate sales using TikTok There are a lot of question marks about selling on...September 26, 2022
Pinterest to host Beauty School
Social-media platform Pinterest is partnering with beauty brands to launch an in-person beauty event called Beauty School...September 22, 2022
Perfumist partners with French perfumery schools
Fragrance app Perfumist has partnered with three perfumery schools in an initiative that will enable brands to...September 22, 2022
Olaplex launches in metaverse
US-based haircare brand Olaplex has entered the metaverse by launching its virtual employee Kai as an avatar...September 21, 2022
Social-media buzz from Retail & Tech No 103
BW Confidential checks out what is making a splash on social media: Pop culture and campaigns A...September 20, 2022
Social-media trends from Retail & Tech No 103
Currently trending in beauty Cool toned bronzer. On average there are 1.4k online searches for cool toned bronzer...September 20, 2022
Tech Bytes from Retail & Tech No 103
The latest tech news to inform and inspire Mascara Merge. Maybelline has partnered with US-based mobile game developer...September 20, 2022
Robertet launches online buying platform
French fragrance house Robertet has launched an online buying platform for raw materials. The e-Robertet platform aims...September 20, 2022
Maybelline partners with Zynga to launch playable ad
L’Oréal-owned Maybelline has partnered with US-based mobile game developer Zynga to launch an in-game playable ad. Called...September 16, 2022
Social-media buzz from Retail & Tech No 102
BW Confidential checks out what is making a splash on social media: Coty’s TikTok push Beauty company...September 15, 2022
Social-media trends from Retail & Tech No 102
Currently trending in beauty Lazy lipstick. Monthly searches for lazy lipstick in the US are up 149.6% since...September 15, 2022
Tech Bytes from Retail & Tech No 102
The latest tech news to inform and inspire Digital services. US department-store group JCPenney has partnered with beauty...September 15, 2022
Social-media buzz from Retail & Tech No 101
BW Confidential checks out what is making a splash on social media: Longer videos Despite the buzz...September 6, 2022