CEW & Wearisma on how influencers impact beauty in France

The beauty category that engages the most influencers is make-up. Lip cosmetics are the most discussed sub-category, while eyeshadows and eyeshadow palettes and base make-up are also popular

How influencers are impacting beauty in France is the subject of a new study put together by industry association CEW France and influencer marketing software and analysis company Wearisma.

The study found:

In the UK, France and the US, beauty...
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