September 22, 2025
Italian company Chromavis Fareva unveiled a new collection called Viceversa at a private event held from September 15 -19 at the Chromavis US offices located on Fifth Avenue in New York City.
Chromavis says the collection comprises two lines – The Undetectable Era and Spellbound – that celebrate the duality of opposites.
The Undetectable Era features formulas that are said to enhance the skin with lightweight textures and natural finishes.
Spellbound features bold colors and intense finishes for an aesthetic that is theatrical or fairytale-like.
Chromavis has also launched a nail collection called POLISH-ME, inspired by the gestures of facial beauty rituals, reinterpreted through manicures.