Chromavis to present Atelier service at Makeup in Los Angeles


Cosmetics manufacturer Chromavis is to present ‘Atelier’, its new business department at the upcoming Makeup in Los Angeles trade show. The department provides emerging brands with a full-service offering, including marketing and operational support in a short time to market.

The company will also showcase three new product collections.

The “Gold Crush” collection is described as a visual anthology of the color gold. Products in the collection include iridescence, pearls, glitters and molten metallics, with a focus on glamour.

The “Face Fables” collection puts the focus on amplifying real skin looks. This includes light sculpting, skin brightening and face-shaping techniques.

The “Pop Heart” collection focuses on strong colors and the Y2K comeback. In addition to bright colors, the range includes bold visuals and shimmering patterns.

The Makeup in Los Angeles event takes place from February 16-17.