Italian company Chromavis unveiled two color cosmetic collections called Future Proof and Miracle Moments at this year’s MakeUp in Los Angeles trade show. Chromavis says the collections focus on light and color, and combine natural, skin-like finishes with social media-driven microtrends.
The collections use the company’s technology called Evolhue, which is said to transform the way make-up interacts with light and skin. The technology was a finalist in the Formulation category at the trade show’s IT Awards.
Future Proof is a hybrid make-up collection with serum-like textures. The collection aims to provide a flawless, long-lasting complexion with a barefaced effect that also improves skin.
Miracle Moments is a make-up collection targeting luminosity. It claims to have innovative textures that provide radiance and luminous color accents. The collection is said to enhance make-up artistry due to its high-impact finishes.
Chromavis also presented its make-up special effects and nail collections, including both color and care. In addition, the company showcased its Atelier Service, a business model that offers brands, creators and influencers customized beauty solutions. The service is said to provide marketing support, operational expertise, product development and quick time to market.