Clarins has named Virginie Courtin-Clarins deputy ceo and head of CSR. Courtin-Clarins, who is the granddaughter of Clarins founder Jacques Courtin-Clarins and daughter of Christian Courtin-Clarins, has held various leadership positions at the company, and in 2018 was named Clarins Group director.
In her new role, Courtin-Clarins will expand the company’s ethical and sustainable practices, which includes a three-year plan to see Clarins become a Certified B Corporation.
Clarins has been carbon neutral since last year. The company plans to further reduce its carbon footprint by 30% and become 100% plastic neutral. It aims to ensure that all containers and packaging are recyclable, with 50% created from recycled materials.
To achieve the new goals, the company will establish new recycling and offset programs, in addition to a 30% reduction in plastic use. All Clarins ingredients will also be 100% sustainably sourced, with 100% traceability and reinforced fair-trade programs. Additionally, over 80% of the ingredients used in the brand’s formulas will be certified organic. Its suncare collection and rinse-off formulas will be 100% biodegradable within the same time frame.