The second edition of Cosmoprof CBE ASEAN begins today at a new venue, the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand. The trade show organized by BolognaFiere, Informa Markets and China Beauty Expo (CBE) runs from September 14-16. The show aims to bring together players across beauty sectors, from beauty supply chain to branded finished products in South-East Asia.
The event expects to see 1,000 exhibitors and brands, and 12,000 attendees in n exhibition area covering 17,000m2 (182,986ft2) . Seven Country & Group Pavilions will present companies from markets such as Korea, Thailand and China.
The show features two main areas: Branded Finished Products and Supply Chain. Special areas include Beauty Made in Thailand, Medical Beauty and Zoom on Beauty.
The event will feature CosmoTalks, an educational program; CosmoOnStage, live shows, demo sessions and competitions; and the inaugural World Massage Meeting, a project organized in partnership with the European Massage Association (EMA) focusing on Thai massage.