Coty launches mixed reality fragrance experience

Shoppers trying the experience are asked to wear a VR headset and pick one of seven scented and textured stones, each representing an olfactive territory

Coty has launched a fragrance discovery experience that uses virtual reality (VR) visuals along with texture, smell and sound to give consumers an immersive journey through its fine fragrances. Coty unveiled the experience for the first time with retailer Juleriaque...

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