Coty names singer Kelsea Ballerini new face of CoverGirl

CoverGirl’s Kelsea Ballerini

Coty has named American singer Kelsea Ballerini as the new face of its CoverGirl brand.

Ballerini is a Grammy nominated country music singer. She will be the face of a new CoverGirl collection that is set to launch this spring and will join the brand in a multi-year partnership.

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