Coty names singer Kelsea Ballerini new face of CoverGirl

CoverGirl’s Kelsea Ballerini

Coty has named American singer Kelsea Ballerini as the new face of its CoverGirl brand.

Ballerini is a Grammy nominated country music singer. She will be the face of a new CoverGirl collection that is set to launch this spring and will join the brand in a multi-year partnership.