August 18, 2023
Beauty company Coty has renewed its long-term license agreement with sporting goods brand adidas.
The company recently launched the Active Skin & Mind Range for adidas in Europe to position it in the bodycare segment. The company will also build the range in China and has partnered with Su Yiming, the Chinese gold medallist in snowboarding, as an ambassador for the brand to attract the attention of Chinese consumers through a digital strategy led by livestreaming on Douyin.