US-based drugstore operator CVS has launched its own beauty and personal-care brand positioned as inclusive and affordably priced.
Called one+other, it consists of 200 products, such as nail polish remover, tweezers, eyelash curlers, body wash, brushes and hair accessories. The range is available exclusively at CVS stores and on CVS.com.
The marketing campaign is meant to reflect one+other’s focus on inclusivity. It features diverse voices and faces, says CVS, aimed at showing an authentic representation of the CVS customer regardless of gender, race, ethnicity, sexual orientation, age, disability or body type.