CVS revamps its beauty aisles with focus on unaltered images

Brands including Neutrogena (Johnson & Johnson), Covergirl (Coty), Olay (P&G) and Revlon will feature unaltered images in their 2019 beauty campaigns, says CVS

US-based drugstore operator CVS Pharmacy has unveiled its updated beauty aisles, which focus on unaltered beauty imagery. The retailer says nearly 70% of imagery in its locations nationwide comply with the CVS Beauty Mark initiative it launched a year ago,...

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