Dior to launch Sauvage grooming line

The Sauvage grooming line

Parfums Christian Dior (LVMH) will launch a men’s grooming line for its Sauvage fragrance franchise in February 2022.

The collection comprises four products: A shaving gel, a shower gel, an after-shave balm and a face and beard moisturizer.

The range features clean formulas and natural-origin ingredients. Each product includes cactus flower extract and the Sauvage scent.

The packaging comes in the same deep blue of the Sauvage fragrance bottle. The collection is in line with the brand’s sustainability strategy following the launch of the recyclable, aluminum Sauvage refill bottle in 2020. For example, the shower gel bottle was created with 100% recycled plastic, while the face and beard moisturizer bottles were made in part using recycled glass.