Dolce&Gabbana has revealed that singer Katy Perry is to be the face of the brand’s new fragrance, Devotion. Perry stars in a campaign film vacationing on the island of Capri, Italy. It features the famous Marina Grande pier and Italian actor and singer Michele Morrone, who plays a young local fisherman whom Perry encounters.
Devotion has been earmarked as a major new launch from the Italian brand, which took its beauty business in-house at the end of 2021 following the termination of its license with Japanese group Shiseido.
Devotion was created by master perfumer Olivier Cresp (Firmenich) and its bottle features a Sacred Heart, a symbol that is found on the brand’s bags, shoes and jewelry.