Dolce&Gabbana is to unveil a string of travel retail pop-ups starting this month to mark the launch of its two new fragrances, The One Eau de Parfum Intense and The One For Men Parfum.
The brand will open pop-ups in key international airports, including Rome, London, Frankfurt, Dubai, New York, Los Angeles, Rio de Janeiro, Mexico City and Panama City. This follows the opening of a pop-up at Bangkok Suvarnabhumi Airport in January.
The installations will have a gold theme that is meant to reflect the silhouettes of the fragrance bottles. They will feature a chronology wall tracing the history of The One franchise.
The pop-ups will sell fragrances from The One franchise, including the new launches, as well as the entire Dolce&Gabbana Beauty range, including make-up and other fragrances.
Retailtainment activities include a photo moment and an opportunity to record and send messages to partners, friends or family. There will also be a gifting area where purchases can be decorated with stickers and ribbons.