Germany-based beauty retailer Douglas has launched a MyBeauty.MyPride. campaign to celebrate Pride month.
Central to the campaign is a film featuring eight Douglas employees from the LGBTQI+ community across Germany, the Netherlands, Spain and France sharing their personal definitions of pride, self-confidence and beauty. Due to current travel restrictions, the film was shot in employees’ homes.
The four-week campaign includes online video and social-media initiatives and will also be featured in stores in Germany and other markets.