Douglas start-up competition accepting entries until September 19

European beauty retailer Douglas is looking for innovations in products, digital and sustainability for the fourth edition of its start-up competition, Beauty Futures – The Douglas Start-up Challenge.

Business founders and start-ups can enter the competition until September 19 by submitting a brief description of their idea, a pitch deck and a video on

The winners will have the opportunity to become part of Douglas’ international product range and present their products to some 50 million Douglas Beauty Card holders. Additionally, all finalists will compete for a branding package offered by the agency Jung von Matt START.

The competition’s final will take place November 8 at Douglas’ headquarters in Düsseldorf, Germany.

This year’s competition features three new categories: Beauty & Health Product Innovation, Beauty & Health Digital Solution and Sustainability Innovation.

The Beauty & Health Product Innovation category focuses on new beauty and health products and applications in skincare, make-up, fragrance, haircare, nutritional supplements and health.

The Beauty & Health Digital Solution category targets apps and other digital solutions based on augmented reality or artificial intelligence that could be used to enhance the customer experience at Douglas.

The Sustainability Innovation category will recognize a company or start-up that has developed solutions for increased sustainability along the entire supply chain. The category extends from sustainable product innovations or green ingredients to production, packaging and delivery.