Dua Lipa to front make-up for YSL Beauté

Dua Lipa is to front make-up for YSL Beauté


YSL Beauté (L’Oréal) has named singer Dua Lipa as international ambassador for its make-up. Lipa has represented the brand’s fragrance Libre since 2019.

Lipa will front the campaign for the brand’s new lipstick collection YSL Loveshine, which puts the focus on shine.

The first product in the collection is a gloss in stick format called Loveshine Candy Glaze. The company says the product combines a gloss with the benefits of a lip balm, and claims it is the first gloss in a stick on the market; it comes in 12 shades.

It will be followed up by Loveshine Wet Shine, which the company describes as a cross between a lipstick and lip oil (it comes in 20 shades), and then Loveshine Candy Glow later in the year.

Candy Glaze retails at €45 and will go on sale at the beginning of March.  


YSL Beauté’s Loveshine collection