e.l.f. Cosmetics partners with Universal Music Group and Brands for Beautyscape event

US beauty company e.l.f. Cosmetics has partnered with Universal Music Group and Brands for its cosmetics contest Beautyscape.

Beautyscape, which is in its fifth year, invites users to submit make-up looks via Instagram  to win a chance to help create e.l.f.’s next cosmetics and skincare collection. Three winners, chosen by the public and a panel of judges, will be announced on October 5.

Singer Tove Lo will work with one of the winners in creating products, while Latin singer Pitizion and R&B artist Tiana Major9 will lead the other product collections with two winners.

Members from non-profit organization Girls Inc. will also participate in the product collaboration process.

This year’s Beautyscape will include a series of digital classes for the winners and Girls Inc. alumnae. Classes will cover cooking and make-up techniques taught by chef Kia Damon, 305 Fitness founder Sadie Kurzban and celebrity make-up artist Michael Anthony.