Estée Lauder Companies (ELC) has appointed Shane Wolf as President, Global Brands, Aveda and Bumble and bumble, effective July 1. Wolf will report to Jane Hertzmark Hudis, Executive Group President and join the company’s executive leadership team.
Wolf was previously Global President, US Brands, Professional Products Division at L’Oréal. While at L’Oréal, Wolf was General Manager at brands such as Pureology, Redken, Kerastase, Shu Uemura. He also launched Seed Phytonutrients in partnership with L’Oréal, a natural-based hair brand.
Prior to L’Oreal, he held positions at Wella and Aveda, where he worked in global marketing for five years. Wolf will have direct responsibility for Aveda and oversight of Bumble and bumble and will also be involved in the group’s haircare strategy. ELC says the appointment reflects its strategy to build its position in the haircare category.