September 3, 2021
Activist and writer Amanda Gorman (Photo courtesy of Estee Lauder)
The Estée Lauder Companies (ELC) and the Estée Lauder brand have inked a three-year partnership with activist and writer Amanda Gorman.
Gorman is the youngest inaugural poet in US history, says ELC. She performed her poem, “The Hill We Climb,” at the 2021 US presidential inauguration, which received critical acclaim and international attention, notes ELC.
As part of the deal, ELC will contribute $3m over the next three years to Writing Change, an initiative that aims to advance literacy. Gorman will voice Estée Lauder brand campaigns starting in spring 2022.