Lebanese fashion brand Elie Saab has launched on Amazon’s luxury platform Luxury Stores.
The brand retails pieces from its ready-to-wear fall winter 2020 collection on the Amazon platform. Additionally, US-based concept store The Conservatory joined Luxury Stores last week.
The Conservatory retails online and at three stores in New York, California and Texas. The company sells products across fashion, home décor and beauty. It has 23 beauty brands, including L:a Bruket, Malin+Goetz and Veronique Gabai, among others.
Amazon’s by-invitation-only Luxury Stores launched in September. Fashion brand Oscar de la Renta was the first brand to be featured on the platform with its pre-fall and fall/winter 2020 collections, which includes its ready-to-wear, handbags, jewelry, accessories and perfume.
The platform is described as offering both established and emerging luxury fashion and beauty brands and features a “store within a store” format. Brands independently make decisions regarding their inventory, selection, and pricing, while Amazon offers merchandising tools for brands to create and personalize content.