Estée Lauder expands distribution with home shopping network QVC

Estée Lauder (ELC) is set to expand its distribution on home shopping network QVC’s (Qurate Retail) US platforms to now include TV, streaming, web, mobile and social-media platforms.

QVC’s network reaches 94 million US homes through three broadcast channels, streaming services, social pages, two mobile apps and its website. The move comes after the beauty brand launched on QVC’s e-commerce platform, website and mobile apps last April.

Estée Lauder will debut on-air and across all digital platforms on March 16. The premiere will feature the brand’s bestselling serum the Advanced Night Repair Synchronized Multi-Recovery Complex, in addition to the Advanced Night Repair Eye Concentrate Matrix.

The brand’s assortment on QVC will expand to include skincare, make-up and fragrance.

Estée Lauder items are also available through QVC UK.