April 11, 2024
Estée Lauder has named Korean singer, songwriter and actress, IU, as its new global brand ambassador.
IU will be the brand’s first Korean global ambassador and will be featured in campaigns for Advanced Night Repair and Double Wear. IU’s first campaign will be released this month.
Justin Boxford, Global Brand President, Estée Lauder, said IU’s popularity will help the brand connect with a new generation of consumers in Asia and internationally.