January 30, 2025
The Estée Lauder Companies’ flagship brand Estée Lauder has named actor, writer and model Paulina Porizkova as its new global brand ambassador.
The appointment marks a return to the brand for Porizkova, who was spokesmodel for Estée Lauder from 1988 until 1995.
Porizkova’s first campaign will launch in spring 2025 across print, digital and in-store for the Estée Lauder’s Revitalizing Supreme+ franchise.