Estée Lauder names Paulina Porizkova Global Brand Ambassador

Paulina Porizkova
Paulina Porizkova

The Estée Lauder Companies’ flagship brand Estée Lauder has named actor, writer and model Paulina Porizkova as its new global brand ambassador.

The appointment marks a return to the brand for Porizkova, who was spokesmodel for Estée Lauder from 1988 until 1995.

Porizkova’s first campaign will launch in spring 2025 across print, digital and in-store for the Estée Lauder’s Revitalizing Supreme+ franchise.